Cash Cows to the Slaughter
January 8th, 2006
I love this line from Guy Kawasaki: “The true purpose of cash cows is to fund new calves.”
The whole article is here, and touches on what he calls intrapreneurship. It’s about wokring within the constraints of a company to realise your entrepreneurial-type vision.
However, it is the above line about having the guts to kill off your own cash cow that really sticks with me. The time for slaughtering the cash cow is going to come, it just a case if you get to choose when and how it happens. If you don’t realise this you’re going to have it done for you by some upstarts working out of their garage. And you’ll lose.