J Train
November 21st, 2006
I follow a blog written by a thoughtful chap called John Dodds. His post, which he has called the J Train is a marketing minifesto. I’ve printed it out and hung it above my desk. It is brief, to-the-point and informative. Much of it is stuff we’ve heard before, but to see such valid information collated in an easy to read list is very useful. Well done, John!
[…] Hugh MacLeod has taken a leaf out of John Dodds book, and condensed his excellent HughTrain Manifesto into the HughTrain Minifesto. According to Hugh, it has only about 400 words compared to the 4,500 in the original. […]