Many more Minifesto’s


h1 December 1st, 2006

Hugh is requesting people write and send him their Minifesto’s. And he is getting some really good stuff through. Just to highlight a few of the good ones being submitted, Seth Godin has an Unforgivable Minifesto, there is a really neat Music Minifesto, and an ex-pat Minifesto which I’m going to forward to my Mum.

Some of this is really very clever. But the cleverest work has been done by Hugh. Not to put too fine a point on it, his blog over the last couple of months has been a bit lean on some of the ‘meatier’ content I had come to expect over the last couple of years. No doubt he has been busy as a result of the hard work he has put into gapingvoid over the last couple of years, but to be honest, I don’t care much. I want to read interesting, thought-provoking stuff, and won’t bother checking sites that don’t fill this need.

However, by opening up his personal media outlet to other people with something useful to say he has probably accomplished the following:

  • Gained new fans, perhaps even potential partners and allies, among those who have something to say through submitting a Minifesto.
  • Retained the interest of a significant portion of his readership (well, at least me!) by having interesting posts, in a more regular basis.
  • Attracts new readers, as some of the Minifesto’s are on subjects I’m sure Hugh hasn’t written about before.

A very clever move by Hugh; I’m sure it isn’t a co-incidence.



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