I purchased a couple of Hitachi Power tools last week. I’m quite excited by this - buying tools is fun. The chap I work with has a Hitachi Cordless Drill that seems like a very good piece of equipment, so I decided to get the same drill, and a cordless rattler gun. I am very happy so far with the purchase. There is one thing that puzzles me though…
…the Hitachi tagline: Inspire The Next.
Huh? Can someone tell me what this is supposed to mean? Sure, I accept it doesn’t matter much, the real issue is if the tools work (and they do). But my curiosity wants to know what this is supposed to mean, and why the hell haven’t they come up with something better?
To make my point a little stronger, I’ve checked the tagline’s of some of their competitors.
Bosch: Invented for life
Panasonic: Ideas for life
Milwaukee: Nothing but heavy duty
To me, these tagline’s make some sense. Dewalt and Makita don’t even seem to have a tagline, which could be a good thing if they couldn’t come up with something better than Hitachi did.
All in all, though, this business about the tagline is just a curiosity - I reckon the tools are good quality and great value. That is what matters most.
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